Millennium Development Goals

It is matter of time to reach the goal .There are eight Millennium Development Goals (MDGs)-which rang from halving extreme poverty to halting the spread of HIV/AIDS and providing primary education, with in 2015 all over the world. It is not possible to establish the goal overnight.

So it is time consuming matter.

Eight Millennium Development Goals (MDGs) are:

1. Eradicate extreme probity and hunger –
By reducing half of the population who are earning less than one dollar in a day.
2. Achieve universal primary education-
Ensuring primary education to the children’s.
3. Promote gender equality and empower woman -
4. Reduce child mortality-
Reduce two thirds the mortality rate among children under five
5. Improving maternal health
6. combat HIV and AIDS malaria and other diseases-
Stop spread of HIV/AIDS
7. Ensuring environmental sustainability-
Achieving significant improvement in lives of at last 100 million slum dwellers with in 2020
8. Develop a global partnership for development -
· Providing essential drug to the developing countries
· Sharing technology among the countries.

The Role of Health Communication in Achieving Global TB Control targets

What is Health Communication?

This is primarily concerned with the role of communication theory, research and practice in health promotion and health care.

The Role of Health Communication in Achieving Global TB Control program:

When developing a TB control program, here are 12 lessons to keep in mind for success:

The political commitment is essential, especially when combined with increased resourced.
The clinical aspects of the program-including diagnostic services, drug supplies and patient supervision- must be in place and functioning before large-scale communication activities begin.
Communication activities are most effective when they are integrated into all program activities at all levels.
Formative research can unlock key communication challenges.
Training of TB control program personnel, especially front-line workers, in interpersonal communication and counseling skills as part of the overall communication program is critical.
Communication programs are more effective when consistent messages are conveyed through a mix of communication channels.
Communities and local health care providers, including private practitioners, are important players in the TB control program.
Partnerships are necessary at all levels. Everyone has o role to play in TB control.
Make sure everyone knows the goal and is motivated to work towards it.
Public events are an effective way to reach large numbers of people and create awareness about the program.
Build on programs strengths, be proactive, and maintain flexibility.An effective program needs a system to monitor, evaluate and measure progress towards the goal and to communicate results to all levels.

Behavior Change Communication

BCC is a process of working with individuals, communities and societies to develop communication strategies to promote positive behaviors which are appropriate to their setting.

Role of BCC:

Increase Knowledge
Stimulate Community Dialogue
Promote essential attitude change
Reduce stigma and discrimination
Create a demand for information and service
Advocate
Promote services for prevention, care and support.
Improve skills and sense of self-efficacy.


Increasing the practice of hand wash with ash/ soap before having food and after toilet:

BCC Strategy development and planning:

Steps in developing a behavior change communication strategy
State program goal
Involve stakeholder
Indentify target populations
Conduct formative BCC assessments
Segment target populations
Definition behavior change objective
Design BCC strategy and M (Monitor) and E (Evaluation) plan
Develop communication products
Pre-test
Implement and monitor
Evaluation
Analyze feedback and revision.

Social Marketing

Social Marketing is a communication approach, is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for the social good, and seeks to make health-related information, products and services easily available and affordable to low-income populations and those at risk while at the same time promoting the adaption of healthier behavior.

Social Marketing can be applied to promote:

· Merit goods.
· Make the society avoid demerit goods and
· Considers society well being as a whole.

Social Marketing is being described as having two parents:

A Social Parent=Social science and social policy and a marketing parent= Commercial and public sector marketing approaches.

Different Approaches/models to social marketing:

Community-based systems of product promotion and distribution approach.
An innovative and promising variant of the CBD approach.
The manufacturer’s model
The targeted service delivery approach.

The four ‘P’s of Social Marketing:

With each social marketing program, the concept of a target population is constant. They are:

The product being promoted: The product is the knowledge, attitudes or behavior you want to target audience to adopt.

The price: The price is usually something more abstract than money.

The promotion: The promotion is the means for persuading the target audience that the product is worth this price. It may include a publicity campaign through the mass media.

The place or channels were by the information reaches the consumer: The place refers to how the message is disseminated. Channels could include mass media, schools, churches and workplaces etc.

Price is less and benefit is larger.