The Role of Health Communication in Achieving Global TB Control targets

What is Health Communication?

This is primarily concerned with the role of communication theory, research and practice in health promotion and health care.

The Role of Health Communication in Achieving Global TB Control program:

When developing a TB control program, here are 12 lessons to keep in mind for success:

The political commitment is essential, especially when combined with increased resourced.
The clinical aspects of the program-including diagnostic services, drug supplies and patient supervision- must be in place and functioning before large-scale communication activities begin.
Communication activities are most effective when they are integrated into all program activities at all levels.
Formative research can unlock key communication challenges.
Training of TB control program personnel, especially front-line workers, in interpersonal communication and counseling skills as part of the overall communication program is critical.
Communication programs are more effective when consistent messages are conveyed through a mix of communication channels.
Communities and local health care providers, including private practitioners, are important players in the TB control program.
Partnerships are necessary at all levels. Everyone has o role to play in TB control.
Make sure everyone knows the goal and is motivated to work towards it.
Public events are an effective way to reach large numbers of people and create awareness about the program.
Build on programs strengths, be proactive, and maintain flexibility.An effective program needs a system to monitor, evaluate and measure progress towards the goal and to communicate results to all levels.