Behavior Change Communication

BCC is a process of working with individuals, communities and societies to develop communication strategies to promote positive behaviors which are appropriate to their setting.

Role of BCC:

Increase Knowledge
Stimulate Community Dialogue
Promote essential attitude change
Reduce stigma and discrimination
Create a demand for information and service
Advocate
Promote services for prevention, care and support.
Improve skills and sense of self-efficacy.


Increasing the practice of hand wash with ash/ soap before having food and after toilet:

BCC Strategy development and planning:

Steps in developing a behavior change communication strategy
State program goal
Involve stakeholder
Indentify target populations
Conduct formative BCC assessments
Segment target populations
Definition behavior change objective
Design BCC strategy and M (Monitor) and E (Evaluation) plan
Develop communication products
Pre-test
Implement and monitor
Evaluation
Analyze feedback and revision.